Fix the leaks before adding traffic
If enquiries arrive and stall, sending more people through the same route repeats the problem at greater cost.
Rank by effort against likely effect
Score each idea for the time it takes and the difference it might make. The cheap, high-effect items are almost always about clarity rather than volume.
Do the foundations once
Positioning, core messaging and a clear service description support everything else. They are worth doing before campaign work.
Limit work in progress
Three marketing activities running properly beats eight running partially.
Revisit the order quarterly
Priorities change with capacity and season. A short quarterly review is usually enough.
Where to take this next
If you would like this applied to your own business rather than read in the abstract, the marketing packages cover reviews, campaign planning, content plans and full strategies as fixed-scope pieces of work.