Starting with tactics
Choosing a platform before deciding on an audience or a message is the most common sequence, and the most expensive one.
Describing the business rather than the customer
Copy that lists what a business is proud of, rather than what the reader is trying to solve, reads as noise.
Too many channels
Spreading limited hours across five platforms produces five weak presences.
No defined offer
If a visitor cannot tell what they would be buying and roughly what it costs, they usually leave rather than ask.
Stopping too early
Marketing activity abandoned after six weeks rarely had the chance to work. Consistency over a defined period is the cheapest improvement available.
No review point
Without a fixed date to look at results, activity continues on habit rather than evidence.
Where to take this next
If you would like this applied to your own business rather than read in the abstract, the marketing packages cover reviews, campaign planning, content plans and full strategies as fixed-scope pieces of work.