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Marketing Services
Eight defined areas of marketing support, each scoped separately so you can start where the need is greatest.
Service 01
Marketing Reviews
A marketing review is a structured look at the marketing you already have in place. It is an advisory review of marketing activity — not a financial, accounting or regulatory audit.
Current marketing activity review
I look at what you are publishing, promoting and sending, and how often it happens.
Existing channel review
The channels you have chosen are assessed against the audience you are trying to reach.
Messaging observations
How clearly your offer, audience and value are expressed across your key touchpoints.
Customer journey observations
The route a potential customer takes from first seeing you to making an enquiry.
Practical next-step recommendations
Specific actions written so they can be picked up immediately.
Priority identification
What deserves attention first, and what can reasonably wait.
Service 02
Campaign Planning
Campaign planning gives a promotion, launch or seasonal push a defined shape before any content is produced.
Campaign objective
A single, stated purpose the campaign is measured against.
Audience
Who the campaign is aimed at and what matters to them.
Core message
The one idea the campaign needs to communicate consistently.
Channel suggestions
Where the campaign should appear, based on your audience and capacity.
Campaign structure
How the campaign is sequenced from launch through to close.
Content themes
The recurring subjects the campaign content is built from.
Promotional direction
How offers or announcements are framed and repeated.
Timeline recommendations
A realistic schedule for a business of your size.
Service 03
Audience Research
Audience research is based on your own knowledge of your customers, your market and publicly available information. I do not purchase or claim access to private third-party personal data.
Intended customer groups
The distinct groups worth speaking to separately.
Needs and motivations
What each group is trying to achieve or avoid.
Likely objections
The hesitations that commonly delay a decision.
Content interests
The subjects each group is likely to read, watch or save.
Marketing-message direction
How the offer should be framed for each group.
Channel considerations
Where each group is realistically reachable.
Service 04
Content Planning
Content planning replaces ad-hoc posting with a repeatable structure you can follow without needing a fresh idea every day.
Content themes
A small set of recurring subjects that support your positioning.
Topic ideas
Concrete items you can produce from each theme.
Platform direction
Which formats suit which platform, and what to skip.
Publishing sequence
A sensible order and frequency for what you publish.
Promotional content
How to talk about offers without every post becoming a sales post.
Educational content
Material that answers the questions your audience actually asks.
Calls to action
What each piece should invite the reader to do next.
Calendar planning
The whole plan laid out over a defined period.
Service 06
Marketing Roadmaps
A roadmap connects your business objectives to a practical order of marketing work over a defined period.
Objectives
What the marketing is meant to achieve, stated plainly.
Marketing priorities
The small number of things that matter most first.
Audience
Who the roadmap is built around.
Positioning
How you want to be understood relative to the alternatives.
Messaging
The language that carries the positioning.
Channels
Where effort is concentrated at each stage.
Content
What needs producing to support each stage.
Campaign recommendations
The promotional moments worth planning around.
Implementation sequence
A realistic order of work with review points.
Service 07
Messaging Guidance
Messaging guidance gives you a consistent set of phrases to use across your website, profiles and promotional material.
Value proposition
A short statement of what you offer and to whom.
Customer-focused messaging
Language written from the reader’s position rather than the business’s.
Headline direction
How key pages and posts should open.
Service messaging
Consistent descriptions of each service you sell.
Promotional messaging
How offers are framed clearly and honestly.
CTA recommendations
What you ask people to do, and where.
Service 08
Promotional Planning
Promotional planning gives a defined structure to the moments when you are actively asking for business.
Promotion objectives
What the promotion is for beyond simply being busy.
Timing
When the promotion runs and how long it lasts.
Offer communication
How the offer and its conditions are stated clearly.
Channel selection
Where the promotion is announced and repeated.
Promotional content
The pieces needed to support the run.
Campaign structure
How announcement, reminder and close fit together.
BrightReach Marketing Support does not guarantee sales, leads, followers, advertising approval, rankings, revenue or other specific commercial outcomes.
Next step
Need a Clearer Direction for Your Marketing?
Share your business, audience and objectives. I will review the information and help you identify the most appropriate marketing-support package.
Service 05
Social Media Direction
Social-media direction covers planning and messaging. It does not include managed posting, community management, or any promise about followers, reach or engagement.
Platform priorities
Which one or two platforms are worth your effort right now.
Content categories
The repeating post types that make planning quicker.
Posting themes
Subjects that connect back to your positioning.
Brand consistency
Tone, phrasing and visual direction held steady across platforms.
Campaign support
How social activity supports a wider campaign rather than running separately.
Audience-focused messaging
Phrasing written for the reader rather than about the business.